Nature’s Gift is a woman-owned and operated aromatherapy supplier founded over 25 years ago. They supply healthcare professionals, hospitals, hospices, college AT courses, clinical aromatherapy courses, and, of course, people who love to use their healing products.

As the branding specialist during my first stint at iostudio, I rebranded Nature’s Gift with the next 25 years in mind. I wanted the rebrand to embody “The Technical Expert” by displaying quiet power and showing restraint in design elements and choices.

This meant muted, soft colors across the board, a simplified primary brand mark with a wink of an essential oil drop, and an evolved lavender icon. I also employed a flexible branding system to provide elements to fit across a range of applications and sizes.