The Athletic Clubs

The Athletic Clubs is the leading fitness and leisure club in Little Rock and have been since their inception over 40 years ago. They needed a visual identity that reflects their brand of great customer service, excellent facilities and an unmatched community of members. Along with my creative director, I concepted and created an ad campaign focused on the concept of “play on.” The comprehensive campaign included multiple executions in local publications, outdoor, posters at the campuses and building a website for each of the four clubs.

Awards: 2 District ADDYs, 1 Best of Digital Local ADDY, 4 Local ADDYs