Division Winemaking

Delicious wines made for good times.

Division Winemaking is an urban winery in the heart of Portland, Oregon. I am currently serving as DTC Sales & Marketing Manager. I lead and execute all marketing efforts, writing copy, designing event posters, email newsletters, merch, shot photography, directing photo shoots, and more. I was brought on to elevate the brand and increase direct-to-consumer sales.

Highlights:

  • Redesigned website and migrated CRM in first 2 months on the job

  • Initiated and led non-alcoholic beverage collab with Proxies

  • Redesigned wine club structure + benefits

  • Created and led public food & wine events with 400+ attendees

  • Fulfilled orders and executed complex DTC alcohol shipping program

  • Opened a new tasting room, developing processes and leading tastings

CREATIVE DIRECTION

CREATIVE DIRECTION

📸 Sam Slater

📸 Sam Slater

📸 Thomas Teal 🎨 Andrea Slonecker

📸 Thomas Teal

📸 Thomas Teal

📸 Thomas Teal

📸 Thomas Teal

📸 Sam Slater

📸 Thomas Teal 🎨 Andrea Slonecker

📸 Thomas Teal 🎨 Andrea Slonecker

📸 Thomas Teal 🎨 Andrea Slonecker

📸 Thomas Teal

📸 Thomas Teal

📸 Thomas Teal

WINE CLUB ZINE

WINE CLUB ZINE

Fall Division Club Chronicle

Winter Division Club Chronicle

EMAIL MARKETING

EMAIL MARKETING

EVENT POSTERS

EVENT POSTERS

RESULTS

RESULTS

📈 Increased 2023 DTC sales year-over-year by 19.5% 

🙋 Grew CRM database 2x

📥 Grew email newsletter subscribers 2x in 2022 

🤳 Grew Instagram following 71% since 2022 

🍷 Converted 35% of wine club membership to a more profitable wine club

Let’s work together